Pre launch / Day 1
Twitter niche account
Created a brand new X account 'AI Solopreneur' timed to ChatGPT's launch in November 2022. Chose a double-niche: AI + solopreneurs specifically, which had near-zero competition at the time.
→ 0 to 100K followers in ~65 days
Users 100k users
Week 1
Email list funnel from x
Started funneling X followers to an email newsletter from the very first week, before monetization. Sent a weekly newsletter focused on basic AI prompts for solopreneurs.
→ Built email list to 40,000+ subscribers over the full period
Month 1–3
Twitter — threads
Posted 7–8 AI tool list threads per week using a repeatable sensationalist hook format. Leaned into the hate-engagement the threads generated, which boosted algorithmic reach. Reviewed post data weekly, ranked by likes and profile clicks, and doubled down on what worked.
→ Consistent viral thread performance; rapid follower and subscriber accumulation
Month 4–5 (first product launch)
Email newsletter
Launched first info product (a compiled prompt pack) to the newsletter audience after organic demand signals emerged. Described the launch as a 'slam dunk' — demand was high and competition was minimal in this early AI window.
→ Strong first launch — described as 'easy mode'; contributed toward 7-figure total
Month 5+ (consulting upsell)
Info product upsell
Added a high-ticket consulting upsell to the course checkout at a 'ridiculous' price, not expecting sales. Eight people bought immediately, forcing Ole to deliver content marketing consulting to clients who mostly came through his courses.
→ 8 consulting clients acquired unexpectedly; described as paying 'super well'
Early 2024 (second product)
Email newsletter
Launched a second info product in March 2024 to the existing newsletter audience, following the same playbook as the first product.
→ Went well; continued revenue contribution toward 7-figure total
Post pivot (passive backend)
Email newsletter
After deciding to stop producing new AI content, kept existing products on sale in the backend without creating new ones. Shifted newsletter to a personal/journal format covering his journey, which felt more authentic and retained the audience.
→ Continued revenue from back-catalog products without new production; newsletter retained 40K+ subscribers
Ongoing
X personal brand
Maintained personal brand X account (separate from AI Solopreneur) as a relationship/authority/inbound channel. Explicitly repositioned X as a tool for finding collaborators and inbound B2B consulting deals rather than direct lead generation.
→ B2B consulting offers described as 'paid super well'; all major opportunities attributed to social presence