Growth playbooks from real founder interviews.
Extracted, structured, scannable. 96 playbooks across 11 categories. No founder bios. No "I quit my job" essays. Just the moves that worked, in order.
Featured playbooks
See allNeuro
Functional energy gum and mints for focus and performance
boot.dev
Interactive online learning platform for back-end software engineering skills
Sheets & Giggles
Direct-to-consumer eucalyptus bed sheets and bedding brand
Jenny AI
AI-powered writing and research assistant tools for students and researchers
Chatbase
AI chatbot builder — train a ChatGPT on your own data/documents
Gravl
AI fitness app that generates smart, personalized gym workouts
Browse by category
App stores, social virality, influencer seeding, and pricing that fits a phone screen.
Wrappers, agents, vertical AI, and the only honest playbook for a category that didn't exist in 2022.
Cold outreach, partnerships, integrations, and the slow grind of bottom-up sales.
Eating your own dog food in public, then handing the recipe to your audience.
Selling shovels to Shopify stores, content commerce, and the new direct-to-consumer playbook.
Open-source distribution, build-in-public, Hacker News launches, and selling to people who hate being sold to.
Niche templates, agency-as-distribution, and selling shovels in a gold rush.
Templates, niche utilities, and selling to a community that screenshots and shares everything.
Cold-starting two sides at once and the rare playbooks that actually worked.
Self-serve, technical content marketing, and competing against incumbents with better defaults.
Niche, weird, and wonderful — playbooks that don't fit the standard taxonomy.
Browse by channel
Twitter, Reddit, TikTok, Instagram — building an audience in public, then converting it.
Cold email, newsletters, partnerships, affiliates, influencer seeding.
Product-led growth, Product Hunt, App Store, integrations, pricing as a channel.
Organic search, programmatic, blog content, free tools that rank — the channel founders most underrate at first.
Google Ads, Meta Ads, app install ads — when the math works and when it doesn't.
YouTube, podcasts, TikTok-as-video — the slow-compound channel with the longest tail.