Pre launch / Audience Building
Twitter quote tweet roasts
Nick created an anonymous X account and quote-tweeted designers' landing page posts with his own improved redesigns labeled 'roasted.' This showcased his skills publicly without revealing his identity and attracted follower attention.
→ Built visible audience and design credibility; no direct revenue but inbound interest generated
First Revenue
Twitter digital product launch
Launched a $9 design kit containing ~50 landing page templates, promoted to his growing Twitter audience. This was a low-friction entry point to validate whether followers would pay him.
→ Product sold; validated ability to make money from the audience
Early Monetization
Twitter productized service
Launched 'Get Baked,' a per-project landing page design service starting at $50 and iterating the price up to $300 per page, promoted via his anonymous X account.
→ $6,000–$7,000 in peak monthly revenue from one-off landing page sales
MRR $7.0k
Subscription Launch Attempt
Direct outreach and website
Nick and co-founder Alex launched Baked as a monthly design subscription agency with a dedicated website, targeting $2,000–$6,000/month pricing. No active paid acquisition — relied on website + word of mouth.
→ Zero paying clients; price point too high without established trust for subscription
MRR $0
First Subscription Client
Twitter — organic
Continued posting design content on X, including a 'tiny UI' post Nick considered low-effort. A lead booked a discovery call citing that post as how they discovered Baked. Nick closed the client on the call.
→ First subscription client signed at $4,317/month
MRR $4.3k
Month 1 of Subscription Growth (July→August)
Twitter — organic
Maintained aggressive, controversial, and authentic content posting on anonymous X account. Nick described the approach as: 'You have to be out there, aggressive, have a tone that brings people in. It's okay if you're controversial.'
→ Grew from first client to $24,000 MRR in August
MRR $24k
Rapid MRR Scaling (Month 2–5)
Twitter — organic
Continued the same content-driven inbound approach on X with just two people (Nick + Alex) fulfilling all work. No paid ads or outbound mentioned — purely inbound from X content reputation.
→ MRR grew: $48K → $94K → $110K → $120K → $160K over ~4 months
MRR $160k
Stabilization & Team Hiring
Freelancer network
After MRR peaked at ~$160K and stabilized around $100K–$120K, Nick hired one full-time employee and several part-time freelancers to handle design fulfillment, reducing his personal workload after taking paternity leave.
→ MRR stabilized at ~$100K–$120K; quality of life improved significantly
MRR $120k