Baked Design

Nick's first paying customers came through his anonymous Twitter/X presence. He started by quote-tweeting designers who posted their landing pages, adding his own improved redesigns with the label "roasted." This attracted attention to his design skills without revealing his identity. He then launched a $9 design kit with around 50 landing page templates, which sold and validated that people would pay him online. He iterated pricing upward on a landing page product called "Get Baked," going from $50 to $300 per page, reaching around $6,000–$7,000 peak monthly revenue from that effort. When he and co-founder Alex launched the design subscription service "Baked," early pricing ($2,000–$6,000/month) got no takers. They went back to posting content — including a "tiny UI" post that Nick considered a throwaway — and that post brought in their first subscription client at $4,317/month. The client explicitly said the tiny UI post was how they discovered the work. That single content post unlocked their first recurring revenue client and proved the subscription model could work.

4+ years of professional design experience including a Meta/Facebook design role, giving him a credible and high-quality design portfolio. His anonymous X account also let him post controversially and authentically without social consequences, making his roast-style content more engaging than typical self-promotional posts.

twitter_content_anonymous_roasts

Running 10–12 parallel projects simultaneously led to burnout and unfocused growth. Initial launch of the Baked subscription agency at $2,000–$6,000/month price points got zero paying clients — no one wanted to pay at that level initially. Cold outreach (sending DMs/emails to potential clients) during early Canada days got no replies.