Pre launch / Day 1
Twitter — viral post
Posted a structured demo of Chatbase on X with only 16 followers. The post showed a screen recording of the product and was timed during peak AI interest on social media. Yaser intentionally crafted the demo to be clear and intuitive.
→ Post went viral, drove immediate site traffic and first signups
First months (2023)
Linkedin demo posts
Posted short screen recording demos of Chatbase on LinkedIn repeatedly. One single post received 5,000 likes and was directly correlated with a $5,000 MRR increase visible in Stripe — no other explanation for the spike.
→ +$5,000 MRR from a single post
0–117 days
Product-led growth
Built Chatbase as a fully self-serve PLG product with no sales team. Invested heavily in onboarding flow, intuitive UX, and in-product growth loops so customers could get started and find value without any hand-holding. Used session recordings (PostHog/Amplitude) and customer calls to iteratively improve the product experience.
→ Reached $1M ARR in 117 days
MRR $83k
Early growth (2023)
Influencer marketing
Worked with AI influencers — primarily on LinkedIn and X — to post demos and content about Chatbase during the peak of AI hype in 2023. The space was new enough that AI content was extremely shareable and converted strongly.
→ Significant MRR spikes correlated with influencer posts; described as 'crazy' effective at the time
Scaling phase
Platform marketplace partnerships
Integrated Chatbase into the Vercel marketplace, allowing Vercel's existing developer customers to find and purchase Chatbase directly from within Vercel's dashboard. This gave access to an entirely new customer segment by convincing one company rather than thousands of individual customers.
→ Access to Vercel's full customer base; described as a scalable channel partnership model
Scaling phase / 2024
Platform marketplace partnerships
Launched a Shopify integration/partnership to penetrate the e-commerce vertical. Used Shopify as the single 'big door' to reach millions of e-commerce merchants rather than selling to each one individually. The product's feature set aligned well with Shopify merchant needs, triggering organic word-of-mouth within the Shopify community post-launch.
→ Word-of-mouth loop started within Shopify community; ongoing customer growth in e-commerce vertical
Ongoing / post $1M ARR
Seo and organic content
Invested in SEO and ongoing content as a compound channel. Organic content (X, LinkedIn, video) drove brand awareness that warmed up cold email and paid ad audiences, increased site dwell time and backlinks, and built domain authority over time. Described as the foundation that makes all other channels more efficient.
→ SEO and brand credibility compounded over time, improving conversion rates across paid and outbound channels
Post $1M ARR
Vertical gtm pods
Organized growth into vertical-specific go-to-market pods (e.g., SaaS, hospitality/hotels, e-commerce/retail). Each pod targeted a specific industry. Strategy was to double down on verticals showing traction while simultaneously experimenting with new ones — avoiding over-reliance on any single segment.
→ Diversified revenue base across multiple verticals; continued growth toward $8M ARR
Ongoing
Churn reduction via product
Reduced monthly churn from 27% to 8.8% primarily by improving the core product (estimated 60–70% of the impact). Secondary levers included credit card failure recovery, cancellation flow optimization, and revenue recovery emails.
→ Churn reduced from 27% to 8.8%; next target is 3%