CodeGuide

Posted a single tweet describing his ideal Cursor AI workflow and the AI hallucination problem he faced. Used a screen-recording/demo format. No product existed — just shared the problem and his manual solution.

Built a landing page in ~30 minutes using Bolt (no product code written) and funneled tweet traffic to it to collect waitlist emails.

Manually DM'd every person who commented on the tweet asking if they had a better solution to AI hallucinations. Used their responses to confirm no superior alternative existed and to refine the product direction.

Launched the product on December 24, 2024 and notified the waitlist. Waitlist subscribers converted because they already trusted CJ and identified with the pain point.

Implemented 'tutorial marketing': 4 threads + 3 long-form posts per week on X. Each piece follows a hook (problem) → blueprint (ideal solution) → product positioning formula. Designed visual assets in Canva/Figma. Drafted content one day, edited the next.

Continued the same tutorial marketing flywheel — doubling down on content formats and topics that performed well (bookmarkable, shareable tutorials). All traffic to site came exclusively from X. No paid marketing spend.

Secured official partnerships with Cursor AI, Windsurf, Bolt, Lovable, and other top AI coding tools, bundling perks into the annual plan. Used this to justify a 40% discount on yearly memberships and increase perceived value.

Used ConvertKit to email the full waitlist/user base. Treated email as a retention and re-engagement channel for users who signed up via the landing page.