Pre build (2021–2023)
Twitter content creation
Spent 3 years consistently posting on Twitter about content strategy and the X algorithm, spending ~5 minutes a day tweeting. Built a personal system of tracking tweets in spreadsheets to understand what worked.
→ Built a large, engaged audience of content creators on X — the exact target market for Creator Buddy
Audience breakout (March 2023)
Twitter viral thread
When Elon Musk open-sourced the X algorithm, Alex immediately dug into the GitHub code and wrote a detailed Twitter thread breaking down how the algorithm works, what variables drive virality, etc.
→ Thread went viral; retweeted by Elon Musk, engaged by Mark Cuban; earned hundreds of thousands of followers overnight
Early build / prototype (August 2024)
Twitter community feedback
On day one of discovering Cursor, Alex built a working prototype and immediately posted it to his X community asking: 'What do you think? What can I add that makes this more helpful?' Iterated based on replies.
→ Established a feedback loop with his audience; continued iterating for 6–7 months before launch
Beta (December 2024)
Twitter direct invite
Posted on X inviting followers to beta test Creator Buddy for free. Personally met with each of the ~150 beta testers to walk them through the product, observe usage patterns, and identify bottlenecks.
→ ~150 beta testers; major product improvements from watching real user behavior; beta ran until the day before launch
Users 150 users
Pre launch announcement (January 12, 2025)
Twitter launch announcement
Announced publicly on X that Creator Buddy would officially launch on January 24, 2025 — 12 days of pre-launch hype. Hosted a Twitter Spaces session the day of the announcement, talking about Creator Buddy the entire day and sharing his 6–7 month building journey.
→ Hundreds of followers primed and ready to buy on day one of launch
Launch day (January 24, 2025)
Twitter audience
Went live with the paid product on January 24. The launch was driven entirely by his pre-warmed X audience — no paid ads. Alex went for a 45-minute walk after launch and returned to a flood of DMs about bugs, which he fixed in real time.
→ $100,000 ARR in the first 15 minutes; $200,000 ARR within 2 hours of launch
Post launch (within 2 weeks)
Twitter audience retention
Continued engaging his X community, prioritizing community health and distribution as the core moat. Fixed bugs, shipped improvements, and maintained the relationship with subscribers.
→ $300,000 ARR (~$25,000 MRR) and ~500 active paid subscribers within 2 weeks of launch
MRR $25k Users 500 users