Pre rebrand / Early product
Product pivot
Rebranded the product from 'Rebel Growth' to 'Distrib', ran a full AI-assisted audit using OpenClaude, and cut features like social media scheduling to create a focused minimalist tool. Redefined ICP through extensive customer calls.
→ Product stabilized, churn reduced, customers did not complain about removed features
Pre narrator joining
Twitter — organic
Co-founders pushed Distrib organically on their X accounts with content targeting SEO and SaaS founders. This was the primary acquisition channel before the narrator joined the team.
→ $7,400 MRR established before narrator joined
MRR $7.4k
Month 1 2 after narrator joined
Youtube loom videos
Started publishing daily YouTube videos — simple loom-style screen recordings published with minimal editing. Low production cost, high volume cadence.
→ New distribution channel activated, customer acquisition from YouTube began
Month 1 2 after narrator joined
Instagram reels
Co-founder Bora started posting Reels on Instagram. Described as going viral quickly, generating paying customers directly from that channel.
→ Reels going viral, customers acquired from Instagram
Ongoing organic push
Podcast
Narrator promoted Distrib on his existing podcast to his established audience of SaaS founders and entrepreneurs.
→ Direct referral traffic and leads from existing audience
Ongoing organic push
Reddit
Team posted on Reddit as part of their multi-channel organic distribution mix, specifically targeting communities relevant to SEO and SaaS tools.
→ Leads generated (no specific number stated)
Ongoing / compounding
Seo and geo organic
Because Distrib itself is an SEO/GEO optimization tool, the founders dogfooded it — ensuring Distrib ranked in AI tools like ChatGPT, Claude, and Gemini search results. Recent customer calls showed multiple new leads discovering Distrib through AI-generated recommendations.
→ Last several customer calls came from AI search (ChatGPT, Claude, Gemini)
End of May (Month 2)
Press and podcast feature
Got invited onto 'one of the biggest channels about SaaS founders' for an interview covering their rebrand story and results. Not yet published at time of recording.
→ Anticipated inbound spike; not yet measured
MRR $13k
Month 2 milestone
Community building
Narrator launched 'Profitable Founder Club', a paid community/mini-mastermind with bi-weekly group calls. Members help each other and the narrator uses it as a distribution and feedback channel for Distrib.
→ Community running successfully; contributes to narrator's $24K/month total revenue across all streams