Drop Magic growth strategy

Merged Influify (Instagram influencer-finder SaaS at ~$30K MRR) with a Facebook-focused competitor and brought in Yomi Denzel — France's biggest e-commerce YouTube creator — as a co-founder/equity partner, rebranding everything as Minéa.

Yomi Denzel announced Minéa to his audience via a live stream demo. His endorsement gave Minéa an instant stamp of credibility ('this tool is made by Yomi, it must be good'). The French e-commerce market was captured almost immediately.

Identified YouTube creators as the single highest-performing distribution channel (~80% of distribution). Signed 2–3 large US-based creators to break into the American market, translated the app, and added US-market-specific features.

Created a high-ticket plan (~$400/month, discounted to ~$300) and ran large webinars hosted by Yomi Denzel — one of the best salespeople Loïc had ever seen. Drove significant paid ad spend (e.g. ~$200K) into webinar registrations, then sold the premium plan with bonuses at the end of each webinar.

Identified that top churn reason was beginners leaving the industry — not product bugs. Created 'Minéa Coaching,' a separate entity under the same brand offering 1-on-1 e-commerce coaching at a higher price point, reducing churn and increasing revenue per customer.

Shipped 'Magic Search,' the first AI-powered ad data aggregation feature in the dropshipping tools market. Yomi Denzel acted as the first ambassador and demoed it live. Competitors copied the feature within 2 months.

Shipped a single YouTube video with co-founder Batista showcasing Drop Magic's animated, shareable onboarding funnel and the live store-building wow moment. Product was designed specifically to be visually captivating and clip-worthy.

Continued leveraging Batista's audience and YouTube content in the first month. Used the internal economics data (conversion rates, CAC, LTV per creator video) from Batista's own channel to validate the creator distribution playbook before scaling it to external creators.

Scaled to external YouTube creators using a tiered approach: start with sub-10K creators on revenue-share (30–50% lifetime commission, no upfront cost) to validate economics, then move up to 10K–50K creators with upfront fees once the script and conversion rates are proven. Lock high-performing creators into 3–4 month ambassador deals for multiple videos.

Built Blime (an internal creator-discovery and outreach tool) and got initial traction by being featured in a YouTube video on the 'Talk to Story' channel.