How Floga got its first 100 users
Ombberto's first paying customers (500–600 of them) came entirely through a pre-launch lifetime deal (LTD) campaign built on top of an existing email list from his physical yoga card-deck brand, PlayosB. Over roughly five weeks he sent a sequenced series of emails: the first created intrigue without revealing the product, the second teased something new while keeping the audience guessing, and a third unveiled the app and linked to a YouTube walkthrough video showing all current features and the product roadmap. He was explicit that this was unfinished software, that no refunds would be given, and that people who wanted to "try before they buy" should wait for the subscription plan launching a few months later. The LTD itself was structured into three tiers ($109 / $199 / $349) and was capped in both time (5–7 days) and number of spots available, creating urgency. Crucially, the price was never revealed before launch day — during the warm-up period the audience evaluated the product only on features and vision, with no price anchor to distract them. He also ran parallel cold lead-generation ads to reach people outside his existing list, though the bulk of the $120K came from the warmed-up email audience on launch day (May 5, 2025), generating $17K by end of day one and crossing $120K over the full LTD window.