Habit Kit growth strategy

Shared development screenshots and progress across X, LinkedIn, Bluesky, and Threads while building Habit Kit. Authentic content about wins and failures attracted early followers and generated positive reception that confirmed product-market interest.

Shipped a lean MVP in 2 months using Flutter (cross-platform, single codebase for iOS and Android). Focused on core tile-based habit visualization, no sign-in required, local-only data storage.

Ran a low-budget Apple Search Ads campaign at $100/month. Treated it primarily as a ranking signal strategy — hypothesis that Apple's algorithm favors apps whose developers also spend on the platform — rather than a direct acquisition channel.

Triggered the native review dialogue immediately after a user checked off their first habit — their first success moment. This timing maximized positive sentiment and conversion to 5-star reviews.

Optimized app metadata — name, subtitle, keywords, and screenshots — around high-value keywords, primarily 'habit tracker'. Placed the target keyword at the very start of the app name. Used tools Astro (keyword research) and AppFigures (analytics) to refine rankings continuously.

Sustained ASO efforts compounded into consistent organic installs with no additional marketing spend, allowing Sebastian to compete against larger, well-funded apps purely through search ranking.

Continued iterating on ASO and product quality. Quit his job a second time in early 2024 to focus full-time on Habit Kit after revenue was sustainable. Maintained building-in-public presence for ongoing brand awareness and press.