Travis and co-founders launched Hacker Residency as a lean experiment with no formal business model. They posted an announcement online (primarily via Tony Den's X/Twitter post, which garnered 200,000 views) and opened applications through an online form. This generated 500 applications for just 10 spots in their first batch. Travis personally conducted 75 interviews with applicants to assess vibes, project quality, and fit, then selected what they considered the best 10 founders to live together in a villa in Da Nang, Vietnam for one month. To fund the first batch without a business model, Travis reached out to sponsor companies — mostly AI companies he knew from his Silicon Valley network — by texting contacts directly and sending cold DMs to developer relations staff at companies he didn't know personally. He framed the residency as a "30-day hackathon" to sponsors already accustomed to funding 1-2 day hackathons, offering 30 days of content visibility instead. A shared Notion doc with a one-liner pitch and Tony's viral tweet embedded was used as the sponsorship deck. Sponsors included Cognition (Devon), Open Router, and Exa. The batch roughly broke even.
Hacker Residency
Month-long live-in residency program for indie hackers and bootstrapped founders
6 moves, in order
- Pre launch / ConceptCo founder twitter audience
Tony Den posted an announcement tweet about the Hacker Residency on X/Twitter. Tony had a large existing audience as a well-known indie hacker (~1–1.5M ARR bootstrapped). The tweet organically reached 200,000 views and became the primary demand-generation asset.
200,000 views on announcement tweet - Pre launch / ApplicationsOnline application form
Opened an online application form after the announcement tweet went viral. Travis personally conducted 75 one-on-one interviews with applicants to assess personality, project quality, and fit before selecting 10 founders.
500 applications received for 10 spotsUsers 10 users - Batch 1 FundingDirect outreach to sponsors
Travis texted Silicon Valley contacts directly and sent cold DMs to DevRel staff at AI companies, framing the residency as a '30-day hackathon' for sponsors already used to funding 1–2 day hackathons. Shared a Notion doc with a one-liner pitch and the 200k-view tweet embedded. Secured Cognition (Devon), Open Router, and Exa as sponsors.
Batch 1 broke even financially - Batch 1 — During ResidencyBuild in public content
Residents and a professional video editor (Edmond, 170k Instagram followers) produced daily content throughout the month — daily blog posts, videos, and social posts showing life and work inside the villa. Founders were visible on social feeds every day for the full month, keeping the Hacker Residency brand in constant circulation.
Sustained daily social media presence for ~30 days; high organic visibility for sponsors - Batch 1 — Demo DayCommunity event demo day
Held weekly internal 2-minute demo sessions every Monday evening for accountability and pitch practice. End-of-batch demo day invited local Vietnamese founders, indie hackers, a few investors, and Vietnamese government representatives — positioning the residency as a Silicon Valley-style institution in Southeast Asia.
Vietnamese government endorsement; local ecosystem buy-in; PR for future batches - Post Batch 1 / Batch 2 PreparationTwitter organic virality
Announced Batch 2 (April 21–June 1, Da Nang, Vietnam; 6 weeks) via @HackerResidency on X, with applications opening around January 2nd. Used post-batch content, testimonials, and founder stories to build demand before applications opened.
Applications opening announced; regional expansion planned (Bali, Chiang Mai, etc.)
Travis has a deep Silicon Valley network built over years of open source contributions (hundreds of public GitHub projects), prior exits (Stamped acquired by Yahoo; Automagical sold to largest customer), and having gone through HFZ (a premier SF founder residency). Tony Den (~1–1.5M ARR bootstrapped) had a large Twitter/X following whose announcement tweet hit 200k views. Co-founder David Park also brought venture-world credibility and network. The team had a ready-made blueprint from HFZ's 5-year-old playbook to avoid starting from scratch.
twitter_organic_virality
No explicit failures mentioned. Travis notes the first batch had logistical villa issues (flooding room, sink placed outside), and that four weeks felt too short — feedback led to extending batch 2 to six weeks. No failed acquisition channels explicitly called out.