Client onboarding – Quistley (Month 1–2)
Seo content pipeline
Built an end-to-end SEO pipeline for Quistley (AI quiz generator) that had previously relied only on cold outreach. Focused on bottom-of-funnel keyword content, published via a CMS, with full strategy, execution, and monitoring handled by the agency.
→ Daily signups tripled from 30 to 98 per day within 2 months
Client growth – Edit GPT
SEO — blog content
Ran SEO content strategy for Edit GPT (AI proofreader), targeting bottom-of-funnel keywords like 'best AI proofreader'. Enabled the blog to become the dominant traffic and paid user acquisition source despite competing against Grammarly.
→ ~70% of all traffic now comes through the blog; Edit GPT ranks alongside Grammarly for key queries
Ongoing – All clients
Bottom of funnel content
Identify BOFU keywords by pasting a client's landing page into Claude and asking for comparison/listicle/buying-guide keywords. Turn those into content briefs and publish on a CMS (Ghost or Payload recommended). Focus on listicles, comparisons, and 'best of' queries that overlap between Google and LLM citations.
→ Cited as core tactic driving LLM recommendations and Google rankings across all client accounts
Ongoing – Digital PR / backlink acquisition
Cold email to listicle owners
Query ChatGPT for 'best tools in [industry]', scrape the source listicles cited, export URLs to a Google Sheet, then cold email webmasters requesting inclusion. Negotiate paid placements (~$150 typical) down to free via backlink exchanges, or offer affiliate commission upgrades (e.g., 30% → 40%) for top placement.
→ Response rates of 3–7% on cold outreach; successful backlink exchanges secured at $0 cost when own listicle ranks well
Ongoing – Affiliate blogger outreach
Affiliate blogger partnerships
Identify affiliate bloggers writing in the niche, offer free premium tier access (1 year+), give them product walkthroughs and GIFs. Sweeten the deal with co-promotion (tweets, LinkedIn posts, backlinks to their blog) to avoid cash payments.
→ Described as 'really really helpful' for securing placements; some affiliate bloggers generate $1M+ revenue/year and are high-value placement partners
Quick win – AI visibility in 72 hours
Medium and linkedin articles
Post a listicle on Medium and as a LinkedIn Article (not a post — use 'Create Article' to get meta title/description control). Include product screenshots, GIFs, and embedded video. Host's own test: a listicle ranked on Google and was cited in AI Overview within 72 hours.
→ Cited in Google AI Overview within 72 hours in a non-competitive niche
Quick win – YouTube for AI/Google surface area
Youtube seo
Create a YouTube video (AI-generated acceptable) targeting a BOFU keyword. Design a thumbnail with the company logo, main keyword, and company name prominently displayed. Google and AI tools are now surfacing YouTube results prominently in search for these queries.
→ Agency reports this is 'one of the fastest wins' currently available; videos on new channels with keyword-optimized thumbnails can surface quickly
Ongoing – Review platforms
G2 and capterra listings
Create and optimize G2 and Capterra profiles to accumulate customer reviews. ChatGPT pulls from these review platforms when recommending tools, so reviews on these sites directly feed into LLM recommendations.
→ Reviews cited as getting 'picked up by ChatGPT'; described as essential for SaaS AI visibility
Ongoing – Tracking and iteration
Google analytics seo tracking
Set up Google Analytics with source/medium tracking, Google Tag Manager for paid conversion and signup events, and Google Search Console for indexing. Use SEOgets.com (free) to monitor clicks/impressions per article. Double down on articles that convert to paid users, not just clicks.
→ Enables identification of highest-converting blog articles to guide content doubling strategy