How IACrea got its first 100 users
Pauline built a simple MVP first — basic features, lower quality output — and then took it directly to real estate agents she found both online and through her personal network. She showed it to these agents and asked whether they'd buy it. When several said "that's awesome, I want to buy it now" and actually paid, she considered that validation and continued building. This was a hands-on, direct outreach approach rather than any passive channel. For broader early distribution she launched on Product Hunt (primarily for the SEO backlink value) and on Twitter, where she already had a large audience of developers and indie hackers. She also launched AI Crea on Facebook, targeting real estate agents by searching communities and groups on the platform — her reasoning being that real estate is a "human activity" and Facebook/physical events are where those clients naturally congregate.