Late growth strategy

Used Ahrefs to identify bottom-of-funnel keywords with 300–800 monthly searches, low competition, and high commercial intent (e.g., 'social media API', 'scheduling API for Twitter'). Built a spreadsheet of core terms with search volume and difficulty scores.

Published 10–15 high-quality articles in the first week to build momentum with Google. Content included in-depth guides (e.g., 'How to schedule Instagram posts automatically'), landing pages, and free tools — all targeting the identified bottom-of-funnel keywords with prominent signup CTAs and internal linking.

Launched Google Ads campaigns targeting the same keywords used in organic content. Created 3–5 ad copy variations per ad group, each with a dedicated landing page tailored to the specific keyword and intent (e.g., a separate Instagram API page for Instagram keywords). Set automated bidding with a target CPA of $120.

Continuously A/B tested ad headlines, descriptions, and landing pages tracked via PostHog. Paused underperforming keywords and doubled budget on high-ROI keywords. Ad copy focused on value (e.g., 'Scale 30 days of social media in 1 hour') rather than features. Increased monthly budget incrementally as ROAS remained positive.

Built backlinks through outreach and paid placements, maintained fast load times, clean site structure, mobile optimization, and proper metadata. Tracked all rankings in Ahrefs and Google Search Console and continuously optimized CTR based on results.

Reinvested all revenue back into scaling what worked. Used paid search data to inform which organic content to prioritize, and organic ranking data to identify high-intent keywords worth increasing ad spend on. Maintained a target CAC of under 30% of first-year revenue (benchmark: 20–40% of LTV).