First 100 users
Adrian's first customer came entirely by accident: he scraped a company's website and posted about it on Twitter, and that company's CTO commented on the post and became a paying customer. No deliberate outbound or launch campaign — just being visible on Twitter doing the work publicly. Beyond that accidental first customer, Adrian used a proactive Twitter engagement tactic: whenever someone posted a launch video related to scraping or social media analytics, he would comment offering 10,000 free credits to try the API. This kept his customer acquisition cost near zero in the early days and leveraged his existing Twitter presence and content history in the scraping/social media niche to build credibility and warm leads.