First 100 users
Dustin launched Magi with no paid advertising and no formal marketing campaign. His primary acquisition lever on day one was a personal email list of over 100,000 subscribers he had built over 10 years through a personal blog and building in public. He simply announced the product to this existing audience, which drove immediate paying customers — he made $3,000 in month one without running a single ad. Simultaneously, he launched a recurring-revenue affiliate program from the very start, where affiliates earned a commission every time their referred customer paid — not just once. This generous structure incentivized affiliates to actively promote Magi because their earnings compounded over the lifetime of each customer they referred.