Nifty (nfy) growth strategy

Published a single intentionally crafted tweet with an embedded screen-recording video showing a wallet address with a large unclaimed airdrop balance, designed to trigger curiosity and charitable sharing impulses.

Optimized the landing page with prominent email sign-up CTAs in the header and a large above-the-fold button, using drop shadows and borders to direct user attention toward the sign-up action.

Adopted an 'anti-email' strategy: only sent emails when a user had a specific, confirmed dollar amount of unclaimed airdrops ready to claim. Never sent generic marketing or spam emails.

Paywalled all airdrop results — users could see they had unclaimed money (e.g. '$793 available') but had to pay to access the full claim details. Converted free users into paid subscribers.

Ran a '25 Days of Christmas' campaign: every day for 25 days, publicly tagged a specific Twitter user with a screenshot showing the exact dollar amount they had unclaimed, creating social pressure and FOMO in the broader crypto community.

Attended crypto conferences in person, showing up and personally telling attendees about nfy and what it could find for them.

Maintained an obsessively high quality bar — only surfaced airdrops that were genuinely claimable and high-value. Refused to include low-quality or dubious listings that competitors added, protecting user trust in a scam-heavy space.

Received a Twitter DM from David Hoffman of the Bankless podcast (a major crypto media brand). After several months of negotiation, the company was acquired by Bankless, with Dawson becoming CTO.