Pre launch / Validation
Founder interviews
Conducted 100+ interviews with B2B SaaS founders to validate that product demo creation was a painful, widespread problem before writing a line of code.
→ Confirmed strong pain signal across the segment; decided to build and sell
Early Growth — Bottom of Funnel
Seo competitor comparison pages
Created detailed comparison landing pages pitting Super Demo against every identifiable competitor to piggyback on their branded search traffic and get cited by LLMs early.
→ Established live v1.0 ranking pages; identified which pages gained traction for further optimization
Early Growth — Mid Funnel
Free tool marketing
Built dozens of free, fully ungated adjacent tools (screenshot tools, SOP creators) using parts of the core product — no sign-up required. Users could access real product functionality and find value immediately.
→ Free tools now drive ~20% of all traffic and convert 15–20% of visitors into signups
Early Growth — Top of Funnel
Seo programmatic
Created thousands of programmatic SEO pages targeting workflow keywords (e.g., 'how to export Figma to PDF') with embedded Super Demo interactive walkthroughs, placing the product front-and-center as the answer.
→ SEO + LLM citations now account for ~30–40% of all visitors
First 100 Customers — Hand to Hand
Reddit community outreach
Joseph personally posted on Reddit and Indie Hackers offering to build a free Super Demo for any founder who shared their product URL. He replied inline with the live demo so they could sign up and duplicate it instantly. Public replies created passive exposure to other readers.
→ Drove early signups via direct offers + viral bystander effect in threads
Ongoing Growth
Product led viral loop
Demos created by users are shared publicly (embedded on websites, in docs, etc.) with Super Demo branding/watermarks. Recipients click the demo, experience the product, and convert — a built-in referral engine.
→ Word-of-mouth, watermarks, and referrals account for ~30% of all traffic
Ongoing Growth
Linkedin building in public
Consistently shared the company's story, milestones, and product updates publicly on LinkedIn and Indie Hackers to maintain distribution density and reach founders where they already pay attention.
→ ~20% of visitors attributed to building-in-public content on LinkedIn
Growth — Product Strategy
Product led growth freemium
Offered a free starter tier as the primary growth engine, making the product self-serve with no sales call required. PLG model means most traffic converts through the free tier before upgrading.
→ Reached 150,000+ users and $3M+ ARR; named G2's #5 fastest growing product in 2025
MRR $250k Users 150k users