Supademo

Joseph's first 100 users came from three parallel efforts, all focused on capturing existing demand rather than creating it. The primary channel was SEO: he built bottom-of-funnel comparison pages (Super Demo vs. every competitor he could find) to piggyback on competitor search traffic, mid-funnel free ungated tools (screenshot and SOP creators built from parts of the core product), and top-of-funnel programmatic SEO pages with embedded interactive demos answering workflow questions like "how to export Figma to PDF." The second tactic was hands-on Reddit and Indie Hackers outreach. Joseph personally posted in relevant threads offering to create a free Super Demo for any founder who shared their product URL. He would build the demo himself, then reply inline on their post with the live interactive demo so they could just sign up and duplicate it. The public nature of these replies meant other readers who hadn't commented could see the demos, click through, and convert on their own. These two efforts combined gave him a foothold of users from search intent and community word-of-mouth without any paid spend or viral moment.

Prior experience building multiple B2B businesses gave Joseph firsthand pain around product demos — he was solving his own problem. He also had a strong builder network from running a venture-funded company in college, giving him easy access to 100+ B2B SaaS founders for early validation conversations.

Product-led viral loop — users share Super Demo links publicly, exposing the product (with watermark/branding) to new potential customers who then sign up

No channels were explicitly called out as failures. Joseph noted there is "no magic channel anymore" in 2026, implying over-reliance on any single channel doesn't work.