Pre launch / Idea
Existing customer base
Identified SiteGPT's core use case by asking what he could build for his 100 existing Feather customers. Everyone had a blog, so he built a chatbot that could answer questions about blog content — then broadened it into a standalone product.
→ Product scoped and validated against a known customer segment before writing a line of code
Launch (March 2023)
Product launch organic
Went from idea to launched product in two weeks. Leveraged existing audience from Feather SaaS and social presence to drive initial signups.
→ ~$10,000 MRR within the first month of launch
MRR $10k
Early Growth
Asset sale to double down
Sold prior SaaS product Feather for $250,000 to free up 100% of his time to focus on growing SiteGPT, which had already exceeded Feather's MRR.
→ $250,000 exit; full focus redirected to SiteGPT
Growth — SEO Free Tools Strategy
SEO — free tools
Built ~50 free AI micro-tools (e.g., PDF-to-Markdown converter, chatbot name generator) each targeting a specific low-competition keyword. Each tool has a contextual CTA linking back to SiteGPT. Tools are built with AI (Cursor/Claude) in under 5 minutes by prompting off existing tool templates.
→ ~1 million total website visitors; 50,000 clicks/month from Google; ~90% of Google traffic from free tools
MRR $13k Users 130 users
Growth — Keyword Research Process
SEO keyword research
Uses Ahrefs Keywords Explorer with a blank search to surface all keywords, then filters by: (1) relevant include keyword (e.g., 'AI', 'generator'), (2) keyword difficulty under 10, (3) minimum 1,000 monthly search volume. Lists results in Notion and prioritizes by high volume + low KD + easy to build + high relevance to SiteGPT.
→ Systematic pipeline of rankable tool ideas; avoids wasting build effort on high-competition terms
Growth — CTA Design per Tool
Conversion optimization
For every free tool, designs a specific CTA that bridges the tool's use case to SiteGPT's value prop. Example: a 'chat with PDF' tool CTA reads 'You've tried chatting with one PDF — what if you could create a chatbot for all your business content? Try SiteGPT.'
→ ~200 leads/month from 50,000 visitors; 60 trial conversions/month; 25–40% trial-to-paid rate
MRR $13k Users 130 users
Ongoing — Tool Scaling with AI
Ai assisted building
Uses Cursor/Claude Code to spin up new free tools in under 5 minutes by referencing existing tools as templates and providing the target keyword. This keeps the marginal cost of each new tool near zero.
→ 50 free tools built to date; ongoing expansion of SEO surface area with minimal time investment