Pre launch / Setup
Self hosted ai agent
Installed OpenClaw on a spare gaming PC (Ubuntu), named the agent Larry, and connected it via WhatsApp for daily interaction. Within one week, had Larry automating TikTok content creation and posting for his app Snuggly.
→ Fully automated TikTok marketing pipeline live within ~1 week
TikTok Growth
Tiktok automated slideshows
Larry generated image slideshows using GPT Image 1.5 with strict prompts matching UK home aesthetics, added text overlays and CTAs via the Canvas dependency, then posted them automatically to TikTok. Account was warmed up for 3 days first by watching niche content like a human before posting.
→ Millions of views on TikTok; drove app downloads and paying conversions for Snuggly
Viral Article Launch
Long form article on x
Published a co-written article on X with Larry detailing the full OpenClaw setup and how it made money. Oliver wrote his perspective, Larry added its own commentary below each paragraph. Released it free to the public to maximize reach.
→ 7 million impressions on X; follower count grew ~10x from ~1,900; massive inbound interest in Larry skill
Affiliate Revenue
Affiliate link in article
Included an affiliate link to Posters (a TikTok scheduling tool) in the viral article — not through a formal partnership, simply because it was the tool Larry used best given its clear API documentation. No prior contact with the Posters founder.
→ Generated affiliate revenue passively from article traffic
Crypto / Community Amplification
Community crypto coin
A community member created a Bags App coin for Larry. Oliver claimed the coin without prior crypto knowledge. The coin blew up alongside the article release, creating a secondary viral loop.
→ Additional financial gain and amplified viral spread of the Larry brand
Free Skill Launch
Openclaw marketplace
Published the Larry workflow as a free skill on the official OpenClaw marketplace. The skill handles the full TikTok funnel: content creation, posting, analytics tracking (views, CTR, conversions via RevenueCat), and iterative improvement suggestions — all installable by asking your agent to 'install Larry'.
→ 1,600 users of the Larry skill within days of marketplace listing; one user reported their first paying customer within 2 days of installing
Users 1.6k users
Conversion Optimization via Larry
In app onboarding iteration
After a video hit 200k TikTok views with zero app conversions, Larry diagnosed the onboarding as the problem and added a personalized questionnaire. Users picked a room type; the paywall imagery and copy dynamically matched their choice using RevenueCat custom attributes. Hard paywall also adapted to the room type the user actually generated.
→ Improved conversion rate from free installs to paying subscribers