Pre launch / Ideation (2021)
Build in public dogfooding
Tibo built Tweet Hunter as a personal tool — using GPT-3 API to analyze and cluster viral tweets — after recognizing Twitter was his primary acquisition channel for every product. He used it himself daily before showing it to his co-founder.
→ Co-founder adoption; product validated as genuinely useful before any external users
Launch (2021)
Twitter organic and reddit
Launched the one-feature MVP (viral tweet search bar) on Twitter and Reddit with no waitlist or buildup. Product was live immediately.
→ Initial user acquisition; grew to $1K–$3K MRR
MRR $3.0k
First major growth spike (September 2021)
Influencer equity partnership
Tibo cold-outreached large Twitter influencers. GK Molina replied unexpectedly and wanted in as a co-founder, not just a promoter. They gave him 25% equity. Over ~2 months, GK Molina helped rebuild the product (adding a full Twitter scheduler), then organized his own launch to his audience in September 2021.
→ MRR went from $3K to $20K in two weeks (~$17K added)
MRR $20k
Post GK launch scaling (2021–2022)
Make money marketing angle
Shifted marketing from feature-based ('get tweet inspiration') to outcome-based ('grow your business, get more leads, make more money on Twitter'). This reframing, championed by GK Molina's course audience, dramatically improved conversion.
→ ~20% month-over-month growth sustained; grew from $20K to $200K MRR over ~18 months
MRR $200k
Growth flywheel (~$30K MRR phase)
Micro equity influencer network
Created a group of 15 high-caliber Twitter influencers, each given 0.1% of Tweet Hunter profits and exit proceeds in exchange for promotion, feedback, and word-of-mouth. No contractual obligation to post — ~80% of those approached said yes.
→ Consistent amplification at every new feature launch and announcement
New products post exit (2023–present)
Personal audience on x twitter
After building 100K+ followers on X through daily consistent posting (showing work, engaging, threads), Tibo uses his own audience as the primary distribution engine for each new co-maker product he partners on. He is the 'distribution' side; co-makers are the 'technical' side.
→ Primary growth driver across all 5 new products (SuperX, Outrank, Revid, Fever, Postinker)
New product selection framework (ongoing)
Co maker partnership model
Tibo finds developers on X who have existing products stuck at $200–$300/month MRR, partners with them (taking equity), revamps the product based on user interviews (10–20 users), then distributes via his audience, newsletter, SEO, and ads.
→ Multiple products now generating significant MRR; Revid reportedly exceeds Outrank's $200K+/month
Outrank retention fix (ongoing)
Product led retention
Outrank started as a manual blog post generator (low return visits). Tibo and co-founder Eugene shifted the model to fully automated daily SEO content publishing — the software publishes to your CMS every day whether you log in or not, forcing users to return and review. Also cross-links content between users to build backlink authority.
→ Drastically improved retention and reduced churn; Outrank crossed $200K MRR
MRR $200k
Support as discovery (all products, pre $10K MRR)
Direct user conversations via x dm
For every product until $10K MRR, the in-app support button redirects directly to Tibo's personal X DMs. This forces real conversations about user workflows — not just bug reports — enabling rapid product-market fit iteration.
→ Used across all 5 products to identify core workflow fit and reduce early churn