Pre launch / Idea Validation
Competitor research
Devon studied the three biggest LinkedIn content tools (Taplio, ContentIn, AuthoredUp), used them extensively, and identified that the core content creation feature was weak across all of them. He used GPT-3 to build a weekend MVP that could convert raw thoughts into LinkedIn-worthy posts.
→ MVP built in a weekend; personal validation that product was meaningfully better
Pre launch
LinkedIn — organic
Devon documented his entrepreneurial journey on LinkedIn publicly. This visibility led to Rocketub co-founder Charlie proactively reaching out and offering to launch Supergrow on their LTD platform.
→ Inbound partnership with Rocketub — no outbound effort required
Launch (3 day LTD)
Lifetime deal platform rocketub
Launched Supergrow on Rocketub with three pricing tiers ($79 basic, $199 pro, $299 agency), capped at 300 users, running for exactly 3 days. Rocketub handled all marketing: email blasts to their 100k+ buyer list, Facebook/Instagram ads, and full asset creation. Devon only handled product support.
→ $65,000 gross revenue in 3 days; ~$40,000 net after 40% platform cut; 250+ LTD customers acquired
Users 250 users
Post LTD (first few months)
Customer support intercom
Devon and co-founder spent 1-2 hours daily on Intercom answering LTD customer questions, manually helping them with content creation workflows, and converting those workflows into product features. Used Mixpanel and Microsoft Clarity to track feature usage and session recordings.
→ Significant product improvement; 20-25 power users giving weekly actionable feedback that shaped the roadmap
Post LTD growth
Product Hunt launch
Launched Supergrow on Product Hunt. Activated 10-15 happy LTD customers to evangelize the launch across LinkedIn, Twitter, and WhatsApp groups on launch day — creating distributed word-of-mouth Devon didn't have to generate himself.
→ Product of the Week on Product Hunt; +50 new customers
Subscription transition
Ltv upsell to existing ltd customers
Upsold LTD customers into recurring subscription plans. Used the existing relationship and product trust built during the intensive post-LTD support period to convert one-time buyers into monthly subscribers.
→ Contributed to building subscription base; now 800+ recurring customers
MRR $19k Users 800 users
Ongoing growth
Affiliate and paid marketing
Currently spending ~$3,000/month on marketing and affiliates as part of ongoing growth strategy at 60-70% profit margins.
→ $19,000+ MRR; 15,000+ monthly website visits
MRR $19k Users 800 users