Pre launch / Day 1
Timing and speed
Learned to build a Chrome extension from scratch in 2–3 days immediately after ChatGPT launched and shipped the first version with just two features, capitalizing on zero competition in the marketplace.
→ Extension live and indexed on Chrome Web Store within days of ChatGPT's public release
Launch
Reddit
Posted the extension to the most relevant ChatGPT-focused subreddit immediately after launch. Did not pay for promotion.
→ Hit #1 on that subreddit for the day, driving initial organic installs
Early growth (Months 1–9)
Community listening and re engagement
Joined subreddits, Discord servers, Slack groups, and Facebook groups where ChatGPT users gathered. Listened for feature requests, built requested features, then returned to those communities to announce the updates and direct people to the extension.
→ Described as 'probably one of the biggest growth hacks' — drove sustained organic installs and word-of-mouth
Early growth (Months 1–9)
Organic editorial and listicles
Third-party creators and bloggers organically wrote 'Top 10 ChatGPT extensions' roundups that included Superpower ChatGPT. Sadi did not solicit or pay for any of these articles — the product earned its way into them through quality and features.
→ Significant organic traffic and installs without any marketing spend
Month 3–4 (Newsletter launch)
Email newsletter
Started an AI-focused newsletter for his existing user base 3–4 months after launch, initially taking 6–7 hours per issue. Listed the newsletter on sponsorship marketplaces (Passionfruit) and sponsor-friendly newsletter directories.
→ First sponsor secured within 1–2 weeks, paying a few hundred dollars for a newsletter ad placement
Month 3–4 (Newsletter monetization)
Newsletter sponsorships
Listed the newsletter on Passionfruit (a sponsor marketplace) so inbound sponsors could find and pay him directly for ad placements in the newsletter, creating a revenue stream before the extension itself was monetized.
→ First few hundred dollars in revenue from newsletter sponsorships
Month 9–10 (Extension monetization)
Freemium upsell
Kept all existing features free and introduced new premium features behind a paywall. Experimented with multiple price points (higher and lower) to find a middle-ground price that maximized conversion. Used the freemium model to avoid alienating existing free users.
→ Extension reached $20,000–$30,000 MRR
MRR $20k Users 150k users
Ongoing
Newsletter affiliate boosts
Used Beehive's 'Boost' feature — embedded referral/partner links inside newsletter issues to earn additional passive revenue on top of direct sponsorships.
→ Additional monetization layer on top of sponsorship revenue; specific dollar amount not stated