AfterMVP
How SuperX grew

SuperX growth strategy

Analytics and content tool to grow your X/Twitter audience systematically

superx.so Founded 2024 By Rob Palam
MRR $13k
Users 450
Stage Growing
Category Analytics
Starter Story How I Used Twitter to Hit $10K/Month
Growth roadmap

8 moves, in order

  1. Pre product (2023)
    Build in public on x twitter

    After being laid off and failing to make money for over a year, Rob posted a single thread on X cataloguing all his failures. It went viral with ~150,000 views. A commenter suggested he start a dev agency.

    ~150,000 views; first $3,000 client acquired from the viral post
  2. Dev Agency Phase (2023–2024)
    Inbound dms on x twitter

    Continued posting viral build-in-public content on X to attract inbound dev agency clients directly via DMs. All client acquisition was organic through X; no cold outreach or ads.

    Generated the most money Rob had ever made; exact revenue not stated
  3. Audience Building — Pre launch (early 2025)
    Build in public on x twitter

    Posted a vlog-style post filmed at Amsterdam airport while flying to Rio de Janeiro, sharing the reality of filming in public. When he landed, the post had over 1 million views — his biggest viral moment to date.

    1,000,000+ views; massive follower spike and top-of-funnel awareness for upcoming SuperX launch
  4. Launch (July 2024)
    X twitter organic

    Posted a formal launch tweet with a screen recording demo and feature breakdown of SuperX.

    32,000 views; 26 sign-ups
    Users 26 users
  5. Launch Day
    X twitter organic

    Immediately after the launch post, took a selfie sitting in front of his laptop and posted it with a personal/emotional caption. No product pitch — just a human moment.

    46,000 views; drove more sign-ups than the official launch post; $1,000 MRR added within 24 hours
    MRR $1.0k
  6. Post launch Growth (Month 1–4)
    Build in public on x twitter

    Used SuperX's own analytics to identify which content concepts were going viral in his niche, then built those features (e.g., curse-word tweet analyzer, algorithm simulator) and posted dancing demo videos of them. Doubled down on video format after noticing it generated 10x the reach of text posts.

    ~100,000 impressions per day sustained; grew from ~$1K to $13K MRR over ~4 months
    MRR $13k Users 450 users
  7. Ongoing — Content Loop System
    X twitter organic

    Systematised posting into a repeating 4-part loop: (1) Entertaining/viral hook post → (2) Educational post or product pitch → (3) Inspirational screenshot/milestone post → repeat. Tracked every post's performance, killed underperformers, doubled down on winning formats.

    25% month-over-month MRR growth sustained; 34,000+ followers from zero in ~1 year
  8. Ongoing — Community Engagement
    Intentional x replies

    Instead of AI-spamming generic replies, Rob manually replied with real, thoughtful responses to specific people in his niche — sharing experiences, asking questions, building genuine friendships. Met followers IRL during travels.

    Built loyal community and recurring word-of-mouth; no specific numbers stated

How SuperX got its first 100 users

Rob had no audience when SuperX launched publicly in July 2024 (approximately). He had spent the prior ~18 months building a following on X by posting raw, vulnerable build-in-public content — five failed products, hospitalisations, financial stress, travelling solo. That authenticity built an audience of tens of thousands before SuperX existed. When he launched, he posted two things: (1) a standard launch post with a screen recording of SuperX, which got 32,000 views and 26 sign-ups; and (2) a selfie sitting in front of his laptop right after launch, which got 46,000 views and — critically — drove more sign-ups than the official launch post. He says the selfie worked because it told a human story rather than advertising a product. The $1,000 MRR milestone was hit within 24 hours of launch, driven almost entirely by that warm X audience he'd built. He used no paid ads, no Product Hunt, no cold outreach. All traffic came from his personal X account, which by that point was generating ~100,000 impressions per day from consistent posting. He estimates 95% of all traffic and users came through X.

SuperX's unfair advantage

Rob had spent ~18 months building an engaged X audience of 34,000+ followers before SuperX launched, through relentless build-in-public posting across five failed products. He also co-founded with Tibo, former co-founder of Tweet Hunter, who brought the existing SuperX Chrome extension brand and prior audience/network in the X-growth niche.

The channel that scaled SuperX

build_in_public_on_x_twitter

What didn't work for SuperX

Rob explicitly killed the "Algorithm Simulator" feature inside SuperX despite it going viral, because actual usage data showed most subscribers never used it — virality of a feature did not equal retention value. He also calls out generic AI-spammed replies on X as completely ineffective for building real community or growth.

Watch the original

How I Used Twitter to Hit $10K/Month

Starter Story

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