Pre SuperX (Aug 2023 – Aug 2024)
Build in public — Twitter
Posted consistently on X about his indie hacker journey from zero. After a viral post about failing for a year (Aug 2024), launched a dev agency the next day and shared client wins publicly, generating inbound leads.
→ Grew from 0 to ~4,000 followers; earned enough savings to quit and go all-in
Users 4.0k users
Pre launch viral moment (Jan 2025)
Twitter viral video
Posted a dramatic video announcing he was leaving the UK, flying to Brazil with no return ticket, and committing to build a SaaS to $10k/month. Pinned the post as an ongoing 'goal post' for his profile.
→ +5,000 followers in 24 hours; audience doubled to ~9,000–10,000
Users 10k users
Joining SuperX / Rebuild Phase (Jan–Jul 2025)
Build in public — Twitter
Applied to co-build SuperX with Tibo Maker after seeing his tweet seeking a full-stack maker. Spent 7 months rebuilding the broken product (5 repos, 4 servers, API migrations, payment migration from LemonSqueezy to Stripe) while posting daily videos documenting the process.
→ ~$1,500 total earned Jan–Jul; product stabilized; small beta user base; MRR held at $600–$1,200
MRR $1.2k
July 2025 Launch
Twitter viral product demos
Launched SuperX publicly with planned viral feature demos on X, including an 'algorithm simulator' feature (inspired by a trending tweet format) and a dancing product demo video. Used a pre-planned content loop: entertaining demo → educational thread → soft CTA for free trial.
→ MRR doubled from ~$1,200 to ~$2,500 in days; grew to ~$6,000 MRR in 45 days; 100+ free trial signups per day at peak
MRR $6.0k
Post launch churn period (Aug–Sep 2025)
Customer interviews
After MRR pulled back to ~$7k from the viral spike, Rob talked directly to churned users to identify friction. Gave power users free credits in exchange for detailed QA feedback (one user submitted a full Excel spreadsheet of bugs and UX issues).
→ Identified key churn drivers (missing auto-DMs, confusing onboarding); MRR stabilized and began creeping back up
MRR $7.0k
Growth to $10k MRR
Twitter viral product demos
Continued posting viral feature demo videos on X using the entertainment→education→inspiration→sell content loop. Built and launched 'Cursive for Tweets' (AI writer tied to a trending topic) with a dancing demo; repackaged the same feature multiple times with different formats.
→ MRR crept from $7k to $10k; viral post about hitting $10k milestone then pushed MRR to ~$13k
MRR $10k
Influencer/affiliate spillover
Youtube affiliate mention
Dano mentioned SuperX in a video with Greg Eisenberg. Rob tweeted about it; Greg signed up as an affiliate and added SuperX to his YouTube link.
→ ~100 additional signups attributed to the Greg Eisenberg affiliate link; still generating conversions
Scaling to $14k MRR (late 2025)
Twitter viral product demos
Posted milestone update about hitting $10k MRR, which itself went viral on X and drove a new wave of signups. Currently running Google Ads (marginally profitable, ~$X,000/month spend) and early-stage Meta Ads (negative ROAS, optimizing).
→ MRR grew from $10k to $14k; ~15 trial signups/day passively
MRR $14k