Playbooks
What indie founders actually did
96 growth playbooks extracted from real founder interviews. No bios, no narrative — just the moves that worked, in order.
Neuro
Functional energy gum and mints for focus and performance
MRR $10M
Users —
E-commerce Established
Sheets & Giggles
Direct-to-consumer eucalyptus bed sheets and bedding brand
MRR $1.0M
Users —
E-commerce Established
Van Man
Natural animal-based hygiene products (toothpaste, balms, deodorant) sold online
MRR $417k
Users —
E-commerce Established
Epic Gardening
Gardening education blog and e-commerce brand selling gardening products
MRR —
Users —
E-commerce Established
Hush Blankets
Premium weighted blankets and sleep products sold direct-to-consumer online
MRR —
Users —
E-commerce Established
Tabs Chocolate
Sex chocolate combining natural supplements into a luxury edible for couples
MRR —
Users —
E-commerce Established