What indie founders actually did
96 growth playbooks extracted from real founder interviews. No bios, no narrative — just the moves that worked, in order.
Neuro
Functional energy gum and mints for focus and performance
boot.dev
Interactive online learning platform for back-end software engineering skills
Sheets & Giggles
Direct-to-consumer eucalyptus bed sheets and bedding brand
Jenny AI
AI-powered writing and research assistant tools for students and researchers
Chatbase
AI chatbot builder — train a ChatGPT on your own data/documents
Gravl
AI fitness app that generates smart, personalized gym workouts
Van Man
Natural animal-based hygiene products (toothpaste, balms, deodorant) sold online
Supademo
AI-powered interactive product demo tool for B2B SaaS companies
Charlie Chang (YouTube Channels)
Personal finance YouTube creator monetizing via affiliate marketing, sponsorships, and AdSense
Barn2 Plugins
Portfolio of 19 WordPress plugins and 1 Shopify app for WooCommerce stores
Design Joy
Productized web and product design subscription service at $5,000/month
Baked Design
Anonymous design subscription agency offering monthly UI/landing page design services
Magai
All-in-one AI chat platform with access to every top AI model
Faceless Video
Automates faceless social media video creation and daily posting for any topic
Swim University
Online education site teaching homeowners how to care for pools and hot tubs
ShipFast
Next.js boilerplate codebase for indie developers to ship startups faster
Pckgr
One-click app deployment for IT admins using Microsoft Intune
Bank Statement Converter
Converts PDF bank statements into Excel spreadsheets automatically
Momego
Real-time bus and train tracking app covering 160+ cities worldwide
Data Fetcher
Airtable extension that connects and auto-syncs external APIs into your database
Wishlist
A simple wish list app to create, manage, and share gift wishlists
Draft.dev
Technical content agency writing developer-focused blog posts and tutorials for software companies
Epic Gardening
Gardening education blog and e-commerce brand selling gardening products
Fin vs Fin
Health and wellness product comparison/review site earning affiliate commissions
Hush Blankets
Premium weighted blankets and sleep products sold direct-to-consumer online
lemlist
Sales engagement platform for personalized cold email outreach and prospecting
Nifty (nfy)
Finds and surfaces unclaimed Ethereum airdrop rewards for crypto wallet users
Oceans
High-skill offshore staffing matching global talent to US/UK businesses full-time
Rootd
iPhone app for panic attack and anxiety relief with guided tools
Tabs Chocolate
Sex chocolate combining natural supplements into a luxury edible for couples
Thomas Frank Notion Templates
Notion productivity and creator templates sold via YouTube content funnel
V (Veed.io)
Browser-based video editing tools for trimming, cropping, and basic edits