Product-led

Product-led growth, Product Hunt launches, App Store rankings, integrations, pricing-as-a-channel — these aren't quite "marketing" in the traditional sense. They're moves where the product itself, or its distribution surface, is doing the customer acquisition. The playbooks below show the patterns: viral product mechanics built into core flows, App Store keyword research treated as ongoing work, integrations into platforms with hungry user bases, lifetime deal pricing to seed early demand. The unfair advantage in most of these cases is a product decision, not a marketing one. If you're choosing between spending the next month on ads or building a viral loop into the product, the data here strongly suggests the latter compounds longer.