Consumer SaaS

Consumer software is a different game than B2B. Users decide in seconds, churn in weeks, and the only price they'll accept is "the one their friend pays." The playbooks below show how indie founders broke into consumer without ad budget — TikTok creators posting daily, App Store keyword research treated as a craft, viral hooks built into the product itself, lifetime deals that filled the early funnel cheap. Watch the first 100 users sections carefully: in consumer, the channel that gets you to 100 is rarely the one that gets you to 100K. Most of these founders pivoted distribution at least once. If you're building for end-users and pinning hope on Product Hunt alone, look at what the established ones did differently. Spoiler: they showed up daily on a single channel for months before anything moved.