B2B Influencer Marketing Playbook (Jedi's Framework) growth strategy

Before any outreach, identify the ICP and determine which platform they actually consume content on. Example: plumbers/HVAC techs are on TikTok, not LinkedIn. Search the platform by ICP keyword to verify creator supply exists.

Search YouTube by competitor brand names (e.g., type 'Lovable', 'Cursor', 'Replit') to find creators already promoting similar tools. Use VidIQ Chrome extension for outlier scores and comment section quality. On LinkedIn, find most active clients, check what thought leader posts they comment on, then use the LinkedIn suggestions widget to find similar creators. Filter for 10k+ connections on LinkedIn and frequent viral posts via Taplio widget.

Create a fresh domain (never use main domain) for creator outreach, warm it up via Lemwarm, configure DKIM/SPF, then run a 5-email automated sequence (one per 24 hours until reply) using Lemlist. Benchmark target is 25–30% reply rate — achievable because you are offering payment.

Negotiate price based on platform, average views, and viral frequency. Offer a 15% affiliate link to reduce upfront fee, especially on YouTube. Brief the creator to do a fully dedicated video (60–100% of runtime on the product), ideally framed as a use-case story (e.g., 'I vibe-coded Airbnb in 2 hours using Lovable'). For bootstrapped founders, offer product credits instead of cash to creators who are already users.

Creator posts a highly clickbait first sentence + fast-moving GIF/video that reveals only 20–50% of value. Viewers must comment a keyword to receive the rest via DM. Automate DMs using Tweet Hunter (X) or Leadshark (LinkedIn). This manipulates the algorithm into treating high comment volume as a signal of quality content, boosting organic reach. Jedi ran this on his own account and got 1 in 2 posts over 100k views (Jan–June 2025) on LinkedIn, generating 15M impressions/month in March 2025.

Hire 5–20 creators (find tech-savvy ones via engineering school Facebook groups or Sidesshift platform). Create fresh accounts branded around the product. Pay a flat fee + $1–2 CPM (capped at 1M views). Each creator posts 1–2 videos per day for 30 days, testing different hooks. Founders test hooks on their own account first, then hand winning templates to creators. Cap CPM bonus at 1M views to control cost.

Repurpose top-performing organic TikTok/Instagram creator videos as Meta ad creatives. Either download and license the video IP (negotiate upfront or retroactively after testing CTR), or use TikTok Spark Ads / Meta's Instagram Reel ID system to run ads under the creator's account using the brand's budget and targeting. Run two Meta adsets: one fully broad (no interests/behaviors) and one lookalike audience. Refresh creatives weekly — top 5 out of Jedi's best 10 Meta creatives came from UGC videos.

Track conversions via Dub.co or Rewardful affiliate links. Multiply raw affiliate conversions by 2–3x (to account for direct-type traffic) then by LTV to calculate true creator ROI. When a creator achieves golden-goose status (e.g., 10x ROI), lock them in for more videos immediately. Promote best-performing creator to 'manager' role to train new creators, increasing their pay and building internal expertise.