Pre launch (Sell Before Build)
Cold email mass outreach
Sent ~20,000 cold emails to businesses globally offering 100–200 high-intent leads per month for $200–$300/month with a refund guarantee. No product existed. Closed paying customers on calls, then manually fulfilled lead lists using LinkedIn searches and Fiverr workers following a blueprint.
→ $7,000 MRR before writing a single line of code
MRR $7.0k
Month 1 (Post launch)
Cold email and linkedin outreach
Ran 5,500 outbound messages per day across 5 LinkedIn accounts (using Goji AI) and multiple email inboxes (using Instantly AI). Targeted Shopify store owners and sales professionals. Instead of asking for demos, offered a 10-page value-packed 'blueprint' with a soft booking link at the end, driving most traffic directly to free trial.
→ 60–70% close rate on demos; grew to $33,000 MRR in ~4 months
MRR $33k
Months 1–2 (Inbound Content)
Reddit posts
Posted 3x per week across ~10 SaaS subreddits, always telling stories backed by proof with a link to Goji Berry. Examples: YC rejection story with proof, influencer campaign breakdown with full playbook and budget. Used a WhatsApp group of friends to upvote each post immediately to hit 10 upvotes fast and trigger algorithmic distribution.
→ ~11 million impressions on Reddit in 4 months; tens of thousands of website visitors
Months 2–3 (Paid Visibility / Social Proof)
Trustmrr ad placement
Bought an ad spot on TrustMRR (a SaaS revenue leaderboard site). Knew that even if the ad didn't convert directly, posting about it on X could generate visibility — and if the TrustMRR founder retweeted, it would be a jackpot. The founder retweeted twice.
→ 50–200 visitors/day from the ad; profitable; two retweets from TrustMRR founder drove significant leads and customers
Months 2–4 (Influencer Sponsorships)
Linkedin influencer sponsorships
Reached out to French LinkedIn influencers (leveraging existing network) and paid for sponsored posts. Identified influencer candidates by searching keywords and checking who competitors were sponsoring. Negotiated prices down by 50% or doubled post count. One viral post could cover entire spend.
→ More profitable than newsletter sponsorships; one or two customers from a single post could pay back the full spend
Ongoing (Affiliate Program)
Affiliate program
Launched a 30% lifetime commission affiliate program promoted via email list and X. Provided affiliates with a kit of videos, text templates, and step-by-step instructions. Planned to increase commission progressively to 40%, 50%, then 60% to drive more affiliate promotion.
→ 10–15% of revenue from affiliates
Months 3–6 (Multi channel Expansion)
Twitter x and seo and youtube
Systematically added new distribution channels one at a time after validating each prior one: X (Twitter), SEO, YouTube, newsletter sponsorships, and most recently Threads. Posted growth stories and experiments on X to build audience. Strategy: start a channel, understand it, reduce time on it, then add the next one.
→ Grew to $50,000 MRR in 6 months with ~500 customers
MRR $50k Users 500 users