Pre launch / Seed
Cold outreach whatsapp direct
Nadav cold-messaged the CEO of a large real estate CRM on WhatsApp (had the number from being a former client). Sent a cloned-voice demo made from the CEO's YouTube appearance. Pitched a 1-month integration with no live product. Closed a $20K integration deal that funded the entire platform build.
→ $20,000 upfront + $10,000/month retained for 12+ months from first client
MRR $10k
Months 1–3 post launch
Enterprise client feedback loop
Used the CRM client's thousands of end-users as a live beta. No public interface existed — only an API backend. Every bug and piece of feedback was funneled directly to their single developer to iterate rapidly on core functionality.
→ Product matured enough to build public interface; no new revenue added
MRR $10k
Public Launch
Cold email
Leveraged their existing cold email agency (Primatica) to blast cold emails targeting real estate and outbound sales companies. Set pricing at $500/$1,000/$2,000/month and refused all requests for cheaper tiers.
→ First 5 standalone paying clients; $2,500 MRR from those alone
MRR $2.5k
Early Growth
Conversion rate optimization
Built a credit card pre-authorization check on free trial signups (inspired by car rental deposit holds). Users with insufficient funds are blocked from starting trials, eliminating fake/limited cards and dramatically improving trial quality.
→ Trial-to-paid conversion rate increased from 12% to 50%; maintained at 50% since
Months 3–8
Google ads ppc
Launched Google Search ads targeting keywords like 'ringless voicemail', 'voice drop', 'cold calling', 'call center'. With a 50% trial conversion rate and $500 average ticket (~$2,000 LTV), they set a hard cap of $200 per free trial acquisition cost, yielding ~$400 CAC for a $2,000 LTV customer.
→ Grew approximately $5,000 MRR per month; reached ~$15K MRR after 3–4 months of public launch
MRR $15k
Month ~8 (crisis point)
Google ads ppc
At ~$30–35K MRR, over-scaling Google Ads made the business unprofitable. Cut ad budget to roughly 25% of prior spend and implemented automated Google Ads budget rules: if 7-day avg cost-per-conversion >$300, reduce budget 15%; if <$200, increase 15%; otherwise hold steady.
→ Restored profitability; stable and more efficient ad spend going forward
MRR $35k
Month ~9–10 (breakthrough)
Enterprise sales outbound
Began closing enterprise clients capable of sending millions of messages/month as infrastructure matured. Deployed two dedicated sales reps for enterprise calls. First major enterprise client paid $30,000 in a single month, nearly doubling MRR overnight. Enterprise close rate reached 40–50% vs. 25% for SMB.
→ Surpassed $100K MRR; one client alone contributed $30K in one month
MRR $100k
Scaling to $150K
Multi channel paid social
Expanded beyond Google Ads into Facebook, Twitter/X, YouTube, Reddit, and TikTok advertising to diversify traffic and reach new audiences. Record of 12 free trials in a single day achieved; team expects to surpass that significantly.
→ Reached $150K MRR (up from $140K referenced in post title)
MRR $150k