Pre launch (2017–2018)
App Store — organic
Joe spent ~1.5 years building a working prototype solo, then launched Weightley on the iOS App Store with a free version. No paid marketing was run at this stage.
→ 10 downloads in the first week
Year 2 — First Revenue
App store in app purchases
Added in-app purchases to the App Store listing, converting the free app into a monetized product for the first time.
→ $14,500 in annual revenue (Year 2)
Year 3 — COVID Retail Expansion
Inbound b2b partnerships
During COVID, retail chains needed waitlist solutions for limited-capacity stores. Weightley was adopted by these chains and deployed into over 700 retail locations across the United States, with no specific outreach tactic described — this appears to have been inbound demand.
→ 10x'd the business that year; $116,000 annual revenue (Year 3)
Ongoing Growth — Paid Acquisition
Apple search ads
Ran Apple Search Ads targeting specific keywords relevant to waitlist and reservation management. Spending ~$500/month currently, though this fluctuates seasonally. CAC is ~$130 and LTV is $750–$1,000, making the channel strongly ROI-positive.
→ Primary ongoing acquisition driver; currently spending $500/month with positive ROI
Ongoing Growth — Trial Nurture & Conversion
Email sequences
Built an email nurture sequence for trial users: tips to get started, quick-start videos, onboarding via Zoom calls, staff training offers, and promotional discounts near the end of the trial period to push first purchase.
→ Converts trial users to paying subscribers; contributes to 700 current paying customers
Users 700 users
Ongoing Growth — Demo Booking
Calendly website demos
Embedded Calendly on the Weightley website so prospective customers can book demos directly, lowering friction for B2B sales conversations.
→ Supports inbound sales pipeline; cost is $12/month
Ongoing Retention — Customer Support
Phone support
Offers live phone support where someone answers immediately every time — a sharp differentiator vs. enterprise competitors like Yelp/OpenTable. Uses Freshdesk for support ticketing (~$40/month).
→ High customer surprise and satisfaction noted; supports retention of 700 paying customers
Year 7 / Current
Pricing strategy
Priced Weightley at a flat $100/month with all features included, directly undercutting Yelp and OpenTable which charge hundreds per month plus per-cover fees. Positioned as the affordable, simple alternative for small restaurants underserved by giants.
→ 700 paying customers; on pace for $500,000+ annual revenue (Year 8)
MRR $41k Users 700 users