What indie founders actually did
96 growth playbooks extracted from real founder interviews. No bios, no narrative — just the moves that worked, in order.
Charlie Chang (YouTube Channels)
Personal finance YouTube creator monetizing via affiliate marketing, sponsorships, and AdSense
Faceless Video
Automates faceless social media video creation and daily posting for any topic
Swim University
Online education site teaching homeowners how to care for pools and hot tubs
Marketing Examined (Newsletter Portfolio)
B2B marketing newsletters monetized via ad sponsorships and services
The Birdhouse
Twitter ghostwriting agency for coaches, consultants, and education companies
Algrow
Helps creators research and replicate viral video formats using AI
AI-Generated Ebook Brand (Joe Populus)
Sells AI-generated ebooks to middle-aged moms via Pinterest ads
Clip.co (Smart Nonsense)
Animation studio and agency funding founders' own viral YouTube Shorts content
The Pathless Path
Self-published book about leaving the corporate "default path" to find meaningful work
Thomas Frank Notion Templates
Notion productivity and creator templates sold via YouTube content funnel