What indie founders actually did
134 growth playbooks extracted from real founder interviews. No bios, no narrative — just the moves that worked, in order.
Charlie Chang (YouTube Channels)
Personal finance YouTube creator monetizing via affiliate marketing, sponsorships, and AdSense
Faceless Video
Automates faceless social media video creation and daily posting for any topic
Swim University
Online education site teaching homeowners how to care for pools and hot tubs
Marketing Examined (Newsletter Portfolio)
B2B marketing newsletters monetized via ad sponsorships and services
The Birdhouse
Twitter ghostwriting agency for coaches, consultants, and education companies
Algrow
Helps creators research and replicate viral video formats using AI
Jim's Content Creator / Personal Brand Business
Daily short-form video creator documenting journey from Google engineer to online income
37 Agency / Gosha's YouTube Channel
Creative direction agency and YouTube channel teaching aesthetic personal brand building
AI Solopreneur (Personal Brand / Info Products)
AI-focused solopreneur newsletter and info products for solo business owners
AI-Generated Ebook Brand (Joe Populus)
Sells AI-generated ebooks to middle-aged moms via Pinterest ads
Alex Aiden / Personal Brand + Closify
Personal brand in tech/SaaS niche generating 5-figure monthly via brand deals and dev agency
Clip.co (Smart Nonsense)
Animation studio and agency funding founders' own viral YouTube Shorts content
Floren Pop (Personal Brand / Content Creator)
Developer-turned-creator teaching audience growth, indie hacking, and content monetization
Keegan's Real Estate Renovation Content (Instagram)
Documents a $267K property renovation on Instagram to build a real estate brand
Royal Oak Cabin (Build in Public)
Documenting the construction of a luxury health-retreat cabin in Virginia on Instagram
The Pathless Path
Self-published book about leaving the corporate "default path" to find meaningful work
Thomas Frank Notion Templates
Notion productivity and creator templates sold via YouTube content funnel