Playbooks
What indie founders actually did
134 growth playbooks extracted from real founder interviews. No bios, no narrative — just the moves that worked, in order.
Charlie Chang (YouTube Channels)
Personal finance YouTube creator monetizing via affiliate marketing, sponsorships, and AdSense
MRR $200k
Users 1.1M
Creator tools Established
Faceless Video
Automates faceless social media video creation and daily posting for any topic
MRR $83k
Users 1.1M
Creator tools Established
Swim University
Online education site teaching homeowners how to care for pools and hot tubs
MRR $83k
Users —
Creator tools Established
Floren Pop (Personal Brand / Content Creator)
Developer-turned-creator teaching audience growth, indie hacking, and content monetization
MRR —
Users —
Creator tools Established
Thomas Frank Notion Templates
Notion productivity and creator templates sold via YouTube content funnel
MRR —
Users 30k
Creator tools Established