Playbooks
What indie founders actually did
96 growth playbooks extracted from real founder interviews. No bios, no narrative — just the moves that worked, in order.
Marketing Examined (Newsletter Portfolio)
B2B marketing newsletters monetized via ad sponsorships and services
MRR $70k
Users 160k
Creator tools Growing
The Birdhouse
Twitter ghostwriting agency for coaches, consultants, and education companies
MRR $70k
Users —
Creator tools Growing
Algrow
Helps creators research and replicate viral video formats using AI
MRR $14k
Users 10k
Creator tools Growing
AI-Generated Ebook Brand (Joe Populus)
Sells AI-generated ebooks to middle-aged moms via Pinterest ads
MRR —
Users —
Creator tools Growing
Clip.co (Smart Nonsense)
Animation studio and agency funding founders' own viral YouTube Shorts content
MRR —
Users —
Creator tools Growing
The Pathless Path
Self-published book about leaving the corporate "default path" to find meaningful work
MRR —
Users —
Creator tools Growing