What indie founders actually did
134 growth playbooks extracted from real founder interviews. No bios, no narrative — just the moves that worked, in order.
Marketing Examined (Newsletter Portfolio)
B2B marketing newsletters monetized via ad sponsorships and services
The Birdhouse
Twitter ghostwriting agency for coaches, consultants, and education companies
Algrow
Helps creators research and replicate viral video formats using AI
AI Solopreneur (Personal Brand / Info Products)
AI-focused solopreneur newsletter and info products for solo business owners
AI-Generated Ebook Brand (Joe Populus)
Sells AI-generated ebooks to middle-aged moms via Pinterest ads
Alex Aiden / Personal Brand + Closify
Personal brand in tech/SaaS niche generating 5-figure monthly via brand deals and dev agency
Clip.co (Smart Nonsense)
Animation studio and agency funding founders' own viral YouTube Shorts content
Keegan's Real Estate Renovation Content (Instagram)
Documents a $267K property renovation on Instagram to build a real estate brand
The Pathless Path
Self-published book about leaving the corporate "default path" to find meaningful work