What indie founders actually did
96 growth playbooks extracted from real founder interviews. No bios, no narrative — just the moves that worked, in order.
Alia
E-commerce pop-up tool for email capture and on-site offers
ListKit
B2B lead database with verified emails for cold email outreach campaigns
StealthGPT
AI tool that makes AI-generated text undetectable by AI detectors
Cast Magic
AI tool that repurposes podcast/audio/video content into written content
Neural Frames
AI music video generator for indie and hobby musicians
Journable
AI calorie counter and nutrition tracker app, primarily on Android
Papermark
Open-source document sharing and analytics platform, alternative to Docsend
Arvo
AI-powered SEO tool for marketing agencies and business owners
Marketing Examined (Newsletter Portfolio)
B2B marketing newsletters monetized via ad sponsorships and services
The Birdhouse
Twitter ghostwriting agency for coaches, consultants, and education companies
Kleo
AI-powered LinkedIn ghostwriter that writes content in your voice
CodeGuide
AI-generated knowledge base docs to reduce hallucinations in AI coding tools
Waitly
Waitlist and reservations platform for restaurants and businesses with waiting customers
Late
Social media API that lets developers post/automate across platforms via one unified API
Puff Count
Mobile app that helps users track and quit vaping habits
NoteForms
Form builder that integrates natively with Notion workspaces
Cursor Directory
A searchable directory for Cursor IDE rules, MCPs, and AI coding resources
Monai
AI-powered voice-input expense tracking app for mobile (iOS)
Goji Berry AI
Intent-based LinkedIn outreach tool that finds and contacts high-intent leads automatically
Prop GPT
Sports betting analytics app using ML to surface high-confidence picks daily
Pushscroll
App that requires you to do push-ups before unlocking social media apps
Subscribr
AI-powered script writing tool for YouTube creators
Formula Bot (formerly XL Formula Bot)
AI-powered Excel and Google Sheets assistant for formulas, analysis, and data insights
Creator Buddy
AI coaching app that analyzes your tweets and helps you create better content
Save Wise
Earns credit card points and airline miles automatically for online purchases
Stagetimer
Browser-based remote-controlled countdown timer for live events and video production
LaunchFast
AI-powered Amazon product research tool for private label sellers
Prayer Lock
Christian app that blocks your phone until you pray using AI-generated prayers
Cut Coach
Mobile app helping combat sport athletes cut weight for competition
Follow Buddy
App that safely shows who unfollowed you on Instagram using export data
Payout
Mobile app helping users find and claim class action lawsuit settlements
Scrape Creators
Pay-as-you-go API that scrapes public social media data and ad libraries
Sheets Resume
AI-powered resume builder and reviewer for job seekers
Superpower ChatGPT
Browser extension that adds extra features to the ChatGPT interface
Supergrow
AI-powered LinkedIn personal brand and content creation SaaS tool
App Alchemy
AI tool that generates mobile app designs fast, like Cursor but for design
Wrestle AI
AI-powered wrestling coach app that analyzes match videos and gives improvement drills
Audio Pen
Voice-to-text AI tool that turns spoken thoughts into clean, styled writing
DuckMath
Unblocked browser games website monetized via Google AdSense ads
Glow Up
AI-powered app that lets women virtually try on makeup looks
Habit Kit
Simple, visually appealing habit tracker app for iOS and Android
Tech Lockdown
Helps adults block websites and apps for intentional internet use
Algrow
Helps creators research and replicate viral video formats using AI
Locked
Gamified habit/focus tracker app with XP, leaderboards, and characters
Yadaphone
Cheap international calls via browser using VoIP, pay-as-you-go model
SiteGPT
AI chatbot builder that answers questions using your website's content
SuperX
Analytics and content tool to grow your X/Twitter audience systematically
Bulk Mockup
Photoshop plugin that automates bulk mockup creation for print-on-demand sellers
Elephas (LFS)
AI Mac app to index local files, chat with documents, and create knowledge bases
Setter AI
AI appointment setter that follows up and qualifies B2B leads instantly via phone
Uneed
Product launch platform and directory for showcasing tech products
ChartDB
Open-source database schema visualizer for developers, with a paid cloud tier
Sync2Sheets
Google Sheets add-on that syncs Notion databases into spreadsheets
IACrea
AI-powered home renovation visualizer — upload a photo, see a redesigned room instantly
AI-Generated Ebook Brand (Joe Populus)
Sells AI-generated ebooks to middle-aged moms via Pinterest ads
Clip.co (Smart Nonsense)
Animation studio and agency funding founders' own viral YouTube Shorts content
The Pathless Path
Self-published book about leaving the corporate "default path" to find meaningful work