Playbooks
What indie founders actually did
96 growth playbooks extracted from real founder interviews. No bios, no narrative — just the moves that worked, in order.
Story Arbitrage (StoryArb)
Ghostwriting agency helping B2B executives build audiences on Twitter and LinkedIn
MRR $84k
Users 12
B2B SaaS Early traction
Stopper (Stoppr)
Mobile app helping women (Gen Z) quit sugar cravings via subscription
MRR $12k
Users 900
Consumer SaaS Early traction
Coherence
Mobile breath work app that helps users regulate their nervous system
MRR $11k
Users 2.0k
Consumer SaaS Early traction
Lancer
AI agent that automates job discovery, qualifying, and bidding on Upwork
MRR $10k
Users —
AI tools Early traction
Floga
Mobile app for yoga teachers and practitioners to build and practice sequences
MRR $9.5k
Users 4.0k
Consumer SaaS Early traction
Canvas Mode (formerly Rabbit Holes AI)
Canvas-based desktop app for power AI users to have branching, non-linear AI conversations
MRR —
Users 1.2k
AI tools Early traction
Natural Write
Converts AI-generated text into human-sounding text that bypasses AI detectors
MRR —
Users 250k
AI tools Early traction